SWOT analysis is a familiar tool in strategic management. Typically, it presents 4 scenarios: 1) the strengths of the organization as it surveys the world; 2) the weaknesses of the organization as it surveys the world; 3) the opportunities in the world as surveyed by the organization; and 4) the threats that the world poses to the organization.
At the Accord Advisory Group, we have extended SWOT analysis to another dimension.
We have found it useful in orienting both in psychotherapy and in executive coaching as a tool that orients the individual within his/her world as he/she looks out at the primary organizations and people that characterize his/her life.
The reoriented SWOT extends from 2 domains to 4:
1) The individual’s psychological functioning
2) The individual’s view of significant organizations of work and family.
3) The strengths and weaknesses of these organizations
4) The threats and opportunities of the larger world in which the person functions, within personally significant organizations.
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